Category: Strategy
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The Biggest UX Mistakes Businesses Make (and How to Fix Them)
Introduction: The UX Oversights I’ve Seen Throughout My Career In every industry I’ve worked in—from digital product development to running my own businesses—I’ve seen the same UX mistakes play out time and time again. It’s not that businesses don’t care about user experience. It’s that they often don’t realize when they’re making decisions that degrade…
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Leveraging Business and Consumer Insights to Create a Better Credit Portal UX
Project Overview Company: Comenity Industry: Financial Services, Credit Cards Project Type: White-Labeled UX, ADA Compliance, Financial UX Timeframe: April 2021 – January 2022 Project Context Imagine you’re a white-label credit card company with dozens of retail brand clients. Each client wants a customized experience—something tailored to their brand’s look, rewards program, and customer needs. At…
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Launching The UltraQ, and IoT device, For BBQ Guru
Project Overview Company: BBQ Guru Industry: Consumer Tech, BBQ Automation Project Type: UX Strategy, First Mobile App Launch, IoT Integration Timeframe: October 2018 – August 2019 Project Context For years, BBQ Guru had been a leader in BBQ temperature control, helping both backyard cooks and competition-level pitmasters achieve precision cooking through automation. But while their…
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Alleviating Customer Concern when Making The Switch To LG Pay
Project Overview Company: LG Electronics Industry: Digital Payments, Consumer Technology Project Type: UX Strategy, Content Architecture, Financial Services UX Timeframe: January – February 2019 Project Context When LG decided to enter the digital payments market, they were stepping into a competitive space dominated by Apple Pay, Google Pay, and Samsung Pay. Their challenge wasn’t just…
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Diving Deep Into Toyota’s Data To Build Efficiency and A Better User Experience
Project Overview Company: Toyota Industry: Automotive & Manufacturing Project Type: Information Architecture, Data Management, Multi-Channel UX Timeframe: August 2015 – May 2017 Project Context Imagine you’re one of the world’s most recognized automotive brands. You employ thousands of American workers, manufacture 80% of your U.S. vehicles domestically, and invest millions into local economies and research.…