THE BUSINESS YOU MEANT TO BUILD VIRTUAL WORKSHOP SERIES

You’re working harder than you ever have, and the business isn’t moving the way it should.

A 90-minute working session to find out why, before you do.

You built something that was supposed to bring people together, a place, an experience, a reason for your community to show up. Somewhere along the way you became the only thing holding it up. You’re doing the work, covering the gaps, putting out the fires, and the part of the business you actually loved building is the part you never get to.

That’s not a work ethic problem. It’s a structure problem, and nobody’s sat down with you and helped you see it from the outside.


However Monday looks for you, whether it’s the one day you’re not open or just the day everything starts piling up again, this workshop isn’t for catching up on the fires. It’s for working on the business instead of in it.

This is a working session, not a presentation, built for third place owners, business owners who’ve been at it long enough that things work, but aren’t going where they meant to, and have never had a real outside perspective on the structure underneath it.

You leave with a clear decision on which role you’re leading from, and how that shapes your business every week. You’ll name three specific tasks coming off your plate this week, freeing up your time to focus on the new opportunities that move your business in the direction you meant. The workshop leverages 4 tools built from the book The Business You Meant To Build, and it’s already part of a 6 session course real business owners are using to own their business instead of letting it own them.


Proof

Recent sessions have averaged better than 9 out of 10 on both content and delivery.

It’s easy to get caught up trying to do everything. Frank gave me real clarity on my goals so I could stop spreading myself thin.

Kat Drake, Owner
The Dear Darling Co.

I’ve heard a lot of business advice. This was the first time someone mapped out exactly where I was stuck.

Britt Higgins, Owner
The Nail Bar Collective

Frank doesn’t sugarcoat it. He asked the questions I’d been avoiding and made it feel like the obvious next step.

Cherrie Sludock, Owner
Cherrie Darling Beauty


What Happens In The Session

  • You name what you’re actually building, sharpened down to six words, so every decision after this one has something to measure against.
  • You calculate your real hourly rate, and use it as a filter for what does and doesn’t actually belong on your plate.
  • You find the real constraint, and it isn’t your market or your team. It’s the honest answer to what in you is holding the business back.
  • You leave with three concrete commitments and a plan to hold yourself to them.

About Frank Lockwood

Business Owner, Advisor, & Author of “The Business You Meant to Build

Frank built and exited his own business (a brewery) through a structured buyout. Today, he co-owns an independent cinema with his wife, so the daily pressure of managing real payroll, tight margins, and operating weeks isn’t theoretical to him.

Alongside his hands-on small business track record, Frank brings over 20 years of corporate strategy and professional advisory execution into every session. He sees the underlying patterns behind operational problems faster than most, cuts through self-deception, and helps owners fix the actual engine driving their company.

His 6-session curriculum is supplemented by his book, The Business You Meant to Build, providing both the structural framework and the practical tools to execute it.