THE BUSINESS YOU MEANT TO BUILD
The business you are running and the one you meant to build are not the same thing.
Most business owners are not stuck because they are not working hard enough. They are stuck because they have never stopped long enough to look honestly at what they are actually building, who they are building it for, and whether the work they are doing every day is getting them closer to that or just keeping them busy.
That is not a character flaw. It is what happens when momentum replaces intention. You make decisions under pressure. You take work you probably should not because the money is there. You stay in execution mode because stopping feels like losing ground. And somewhere in all of that, the business you are running and the one you meant to build stop being the same thing.
That gap is what this program is built to close.
The BS-Free Business Test. 36 questions most business owners have never answered honestly.
The BS-Free Business Test is a book Frank wrote from inside two businesses he built himself: a brewery he co-founded and eventually exited, and an independent cinema in Bethel, CT that he and his wife still operate today. It covers vision, customer definition, financial clarity, leadership structure, and constraint. Not comfortable questions. Useful ones. For most people who read it, it is the first time they have a clear picture of exactly where the gaps are.
The Business You Meant to Build is the program that picks up where the book leaves off.
90 minutes. Four questions your business needs you to answer.
You describe your business. Honestly.
Distilling down what you want your business to be to six words is extremely difficult. But it is extremely powerful for keeping you accountable for moving the vision forward and separating yourself from the competition.
Define and build towards your desired hourly rate.
Most owners end up working on tasks that the business needs to get done to move it forward, and think they can make up for what they want to pay themselves through more hard work. The truth is the wrong type of hard work does not compound into wealth. We look at what your rate should be and connect that to what you need to do to move your business towards the right hourly rate, adding another layer of accountability to doing the right work.
Identify what’s holding you back now and get over it.
This is not about a slowing market, a bad team member, inflated costs, or anything that comes to most owners on a day-to-day basis. These are the things you have 100% control of but have been too busy, frustrated, or burned out to address. We find a way to get past all that and use your business’s most valuable asset to move it forward. That’s you, by the way.
You leave with something actionable.
You refine the business you want to build, carve out your role, identify what you know is right to pay yourself, and leave with an actionable strategy and process to hold yourself accountable and move your business forward.
Not a framework you understood. Something you built.
Every exercise is applied to your business, not a hypothetical. You leave with a workbook page filled out in your own hand. The clarity is not something Frank tells you. It is something you produce in the room.
- A clear description of your business you can actually use
- Your real hourly rate on paper and a view of what does not belong on your plate at that rate
- A named constraint: the structural thing actually holding your revenue in place
- An actionable strategy and process to hold yourself accountable and move your business forward
This is for you if…
- You have been in business long enough to know what is working and what is not, but have never had the structure to name the gap honestly
- You are not missing effort. You are missing clarity on where the effort belongs.
- You have taken work you probably should not have because the money was there
- The stress of running your business feels bigger than it should at this stage
- You are ready to build something intentional instead of just staying busy
This is not for you if…
- You have not started your business yet
- You want general business education without applying it to your actual situation
- You need certainty before you will commit to any change
- You believe your problems are entirely outside your control
Start with a conversation.
Book a 30-minute discovery conversation. We will talk through where you are, what you are dealing with, and whether this is the right fit for you right now. If the timing or the fit is wrong, Frank will tell you that too.
No commitment required. 30 minutes.
Prefer to send a message first? Use the contact form and mention The Business You Meant to Build.