Tag: Human-Centered Design

  • Why Creatives (Still) Skip Spell-Check: A Small Team Problem with a Simple Fix

    Why Creatives (Still) Skip Spell-Check: A Small Team Problem with a Simple Fix

    The Same Old Song and Dance I had a conversation recently with someone at a small agency. We were talking about the kind of stuff that gets quietly ignored until it becomes a pattern. Specifically: Why do designers (and other creatives) send out work without running spell-check? As someone who’s been an art director, designer,…

  • How UX Principles Can Improve Any Business — Not Just Digital Products

    How UX Principles Can Improve Any Business — Not Just Digital Products

    UX Isn’t Just for Apps and Websites When people hear “user experience,” they often picture digital teams refining app screens or tweaking a website’s checkout flow. And yes, UX plays a critical role there. But what many businesses overlook is that UX principles apply everywhere. Whether you’re designing a mobile app or running a local…

  • How to Think Like a Business Owner (When You’re Coming from UX or Tech)

    How to Think Like a Business Owner (When You’re Coming from UX or Tech)

    Why Human-Centered Thinking Makes You a Stronger Leader Introduction: UX Professionals Are Built to Lead If you’ve worked in UX, product strategy, or digital leadership, you’ve probably been thinking like a business owner all along—you just didn’t frame it that way. UX isn’t just about pixels and prototypes—it’s about solving real-world problems, navigating stakeholder needs,…