Tag: Creative Tech
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Helping Brand Teams Get To An Efficient and Successful Website Relaunch
Project Overview Company: Trojan & Nair (Razorfish) Industry: Consumer Goods, Personal Care Project Type: UX Strategy, Content Architecture, Mobile-First Design Timeframe: December 2020 – March 2021 Project Context Imagine you’re managing two household name brands—one in personal care and the other in sexual wellness. Both have loyal customer bases, a wide range of products, and…
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Launching The UltraQ, and IoT device, For BBQ Guru
Project Overview Company: BBQ Guru Industry: Consumer Tech, BBQ Automation Project Type: UX Strategy, First Mobile App Launch, IoT Integration Timeframe: October 2018 – August 2019 Project Context For years, BBQ Guru had been a leader in BBQ temperature control, helping both backyard cooks and competition-level pitmasters achieve precision cooking through automation. But while their…
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Gamifying Consumer Feedback to Deliver Better Insights For Suzy
Project Overview Company: Suzy (formerly Crowdtap) Industry: Consumer Insights, Market Research, SaaS Project Type: UX Strategy, Product Enhancement, Agile Sprint Support Timeframe: February 2018 – January 2019 Project Context Crowdtap had built a reputation as a gamified survey platform, connecting brands with real consumers to gather fast, actionable insights. As the company pivoted to the…
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Overcoming Direct-to-consumer Delivery For Heineken In The Three Tiered System
Project Overview Company: Heineken Industry: eCommerce, Beverage, Alcohol Distribution Project Type: UX Strategy, eCommerce, Regulatory Compliance Timeframe: July 2017 – December 2018 Project Context Imagine you’re one of the biggest beer brands in the world. You have global recognition, massive marketing budgets, and a loyal consumer base. But when it comes to direct-to-consumer (DTC) sales,…
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Diving Deep Into Toyota’s Data To Build Efficiency and A Better User Experience
Project Overview Company: Toyota Industry: Automotive & Manufacturing Project Type: Information Architecture, Data Management, Multi-Channel UX Timeframe: August 2015 – May 2017 Project Context Imagine you’re one of the world’s most recognized automotive brands. You employ thousands of American workers, manufacture 80% of your U.S. vehicles domestically, and invest millions into local economies and research.…