Category: User Experience
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Overcoming Direct-to-consumer Delivery For Heineken In The Three Tiered System
Project Overview Company: Heineken Industry: eCommerce, Beverage, Alcohol Distribution Project Type: UX Strategy, eCommerce, Regulatory Compliance Timeframe: July 2017 – December 2018 Project Context Imagine you’re one of the biggest beer brands in the world. You have global recognition, massive marketing budgets, and a loyal consumer base. But when it comes to direct-to-consumer (DTC) sales,…
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Finding Common Ground Across The Unique Brands and Consumers Of Nestlé
Project Overview Company: Nestlé (Multiple Brands) Industry: Consumer Packaged Goods (CPG), Food & Beverage Project Type: UX Strategy, Content Architecture, Digital Brand Management Timeframe: January 2016 – July 2017 Role: Group Experience Director Project Context Nestlé is one of the largest food and beverage companies in the world, managing an extensive portfolio of household name…
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Diving Deep Into Toyota’s Data To Build Efficiency and A Better User Experience
Project Overview Company: Toyota Industry: Automotive & Manufacturing Project Type: Information Architecture, Data Management, Multi-Channel UX Timeframe: August 2015 – May 2017 Project Context Imagine you’re one of the world’s most recognized automotive brands. You employ thousands of American workers, manufacture 80% of your U.S. vehicles domestically, and invest millions into local economies and research.…