Category: User Experience
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How to Think Like a Business Owner (When You’re Coming from UX or Tech)
Why Human-Centered Thinking Makes You a Stronger Leader Introduction: UX Professionals Are Built to Lead If you’ve worked in UX, product strategy, or digital leadership, you’ve probably been thinking like a business owner all along—you just didn’t frame it that way. UX isn’t just about pixels and prototypes—it’s about solving real-world problems, navigating stakeholder needs,…
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The Biggest UX Mistakes Businesses Make (and How to Fix Them)
Introduction: The UX Oversights I’ve Seen Throughout My Career In every industry I’ve worked in—from digital product development to running my own businesses—I’ve seen the same UX mistakes play out time and time again. It’s not that businesses don’t care about user experience. It’s that they often don’t realize when they’re making decisions that degrade…
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Creating A Fleet Management Web Application For Bridgestone
Project Overview Company: Bridgestone Industry: Automotive, Fleet Services Project Type: UX & UI Design, Agile Development, SaaS Fleet Management Timeframe: Aug 2022 – March 2023 Project Context Managing a large commercial vehicle fleet comes with a unique set of challenges—keeping track of service schedules, maintenance needs, and vehicle health while ensuring minimal downtime and maximum…
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Leveraging Business and Consumer Insights to Create a Better Credit Portal UX
Project Overview Company: Comenity Industry: Financial Services, Credit Cards Project Type: White-Labeled UX, ADA Compliance, Financial UX Timeframe: April 2021 – January 2022 Project Context Imagine you’re a white-label credit card company with dozens of retail brand clients. Each client wants a customized experience—something tailored to their brand’s look, rewards program, and customer needs. At…
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Helping Brand Teams Get To An Efficient and Successful Website Relaunch
Project Overview Company: Trojan & Nair (Razorfish) Industry: Consumer Goods, Personal Care Project Type: UX Strategy, Content Architecture, Mobile-First Design Timeframe: December 2020 – March 2021 Project Context Imagine you’re managing two household name brands—one in personal care and the other in sexual wellness. Both have loyal customer bases, a wide range of products, and…
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Launching The UltraQ, and IoT device, For BBQ Guru
Project Overview Company: BBQ Guru Industry: Consumer Tech, BBQ Automation Project Type: UX Strategy, First Mobile App Launch, IoT Integration Timeframe: October 2018 – August 2019 Project Context For years, BBQ Guru had been a leader in BBQ temperature control, helping both backyard cooks and competition-level pitmasters achieve precision cooking through automation. But while their…
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Alleviating Customer Concern when Making The Switch To LG Pay
Project Overview Company: LG Electronics Industry: Digital Payments, Consumer Technology Project Type: UX Strategy, Content Architecture, Financial Services UX Timeframe: January – February 2019 Project Context When LG decided to enter the digital payments market, they were stepping into a competitive space dominated by Apple Pay, Google Pay, and Samsung Pay. Their challenge wasn’t just…
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Gamifying Consumer Feedback to Deliver Better Insights For Suzy
Project Overview Company: Suzy (formerly Crowdtap) Industry: Consumer Insights, Market Research, SaaS Project Type: UX Strategy, Product Enhancement, Agile Sprint Support Timeframe: February 2018 – January 2019 Project Context Crowdtap had built a reputation as a gamified survey platform, connecting brands with real consumers to gather fast, actionable insights. As the company pivoted to the…
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Overcoming Direct-to-consumer Delivery For Heineken In The Three Tiered System
Project Overview Company: Heineken Industry: eCommerce, Beverage, Alcohol Distribution Project Type: UX Strategy, eCommerce, Regulatory Compliance Timeframe: July 2017 – December 2018 Project Context Imagine you’re one of the biggest beer brands in the world. You have global recognition, massive marketing budgets, and a loyal consumer base. But when it comes to direct-to-consumer (DTC) sales,…
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Finding Common Ground Across The Unique Brands and Consumers Of Nestlé
Project Overview Company: Nestlé (Multiple Brands) Industry: Consumer Packaged Goods (CPG), Food & Beverage Project Type: UX Strategy, Content Architecture, Digital Brand Management Timeframe: January 2016 – July 2017 Role: Group Experience Director Project Context Nestlé is one of the largest food and beverage companies in the world, managing an extensive portfolio of household name…