Tag: Human-Centered Design
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The Drift Toward Misalignment — and Why Fractional UX Matters Now
Over the past year, coaching small business owners, collaborating with creative leaders, joining the AIGA CT board, and reconnecting with my broader network, I’ve been noticing something that feels both familiar and unsettling. It appears in different shapes, different industries, and different conversations, but the core pattern is the same: We are losing our capacity…
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Why Creatives (Still) Skip Spell-Check: A Small Team Problem with a Simple Fix
The Same Old Song and Dance I had a conversation recently with someone at a small agency. We were talking about the kind of stuff that gets quietly ignored until it becomes a pattern. Specifically: Why do designers (and other creatives) send out work without running spell-check? As someone who’s been an art director, designer,…
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How UX Principles Can Improve Any Business — Not Just Digital Products
UX Isn’t Just for Apps and Websites When people hear “user experience,” they often picture digital teams refining app screens or tweaking a website’s checkout flow. And yes, UX plays a critical role there. But what many businesses overlook is that UX principles apply everywhere. Whether you’re designing a mobile app or running a local…
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How to Think Like a Business Owner (When You’re Coming from UX or Tech)
Why Human-Centered Thinking Makes You a Stronger Leader Introduction: UX Professionals Are Built to Lead If you’ve worked in UX, product strategy, or digital leadership, you’ve probably been thinking like a business owner all along—you just didn’t frame it that way. UX isn’t just about pixels and prototypes—it’s about solving real-world problems, navigating stakeholder needs,…