Experience Strategist moving people and systems forward when they’re under pressure.
When something feels stuck, unclear, or heavier than it should be, I don’t start by fixing what you point to.
I start by identifying where pressure is actually breaking the system — and helping you decide what to do about it.
Read how I work → Reason Under Pressure
What I Believe
I believe ignoring friction is how small problems turn into big ones. Especially when confidence, process, or “this is working” language hides what’s actually breaking underneath.
I’m driven by a quiet restlessness. A sensitivity to waste. To moments when time, effort, talent, or potential are being lost to vagueness, ego, or inertia. When something feels off, I can’t ignore it. I need to understand it, name it, and help create a way forward.
I care about momentum.
Action reveals truth faster than indecision ever will.
Fractional UX Leadership
Senior-level UX and strategic leadership for teams who need clarity, direction, and momentum without hiring a full-time Head of UX or adding more noise to the system.
Experience Forge
Workshops and behavioral studies exploring how leaders and teams make decisions under pressure, and what helps them regain objectivity when it matters most. This work is evolving and informs everything else I do.
The BS-Free
Business Test
A practical book designed to slow you down, interrupt autopilot thinking, and replace vague confidence with honest clarity, before small cracks become big problems.
Why People Hire Me
Strategic Clarity
Turning complexity into direction. I excel at quickly being able to digest a wealth of information and turn it into insights and find the gaps that drive more meaningful conversations and direction.
Cross-Functional Experience
20+ years across UX, strategy, design, engineering, and product. I’m able to speak the language of a full product team which enables me to translate strategy and direction across multiple work streams.
Owner Mindset
Real operational experience running multiple businesses. I not only know how to execute and enable teams to execute more efficiently but translate and identify key business needs ensuring projects successfully drive results.
