Clarity when the pressure is on.
I work with founders, creative leaders, and teams who want to make better decisions when things are messy, urgent, and real.
Reason Under Pressure is the lens I use to help people slow down just enough to think clearly, act intentionally, and build work that actually holds up.
Learn more about me and my manifesto.
What I Believe
Most problems don’t come from a lack of talent.
They come from a lack of clarity under pressure.
When deadlines compress thinking and emotion fills the gaps, smart people react instead of choosing. That’s when good intentions turn into noise, burnout, and fragile businesses.
I believe clarity is a discipline.
And when it’s practiced consistently, it becomes a competitive advantage.
The BS-Free
Business Test
A practical book designed to slow you down, interrupt autopilot thinking, and replace vague confidence with honest clarity, before small cracks become big problems.
Fractional UX Leadership
Senior-level UX and strategic leadership for teams who need clarity, direction, and momentum without hiring a full-time Head of UX or adding more noise to the system.
Experience Forge
Workshops and behavioral studies exploring how leaders and teams make decisions under pressure, and what helps them regain objectivity when it matters most. This work is evolving and informs everything else I do.
Why People Hire Me
Strategic Clarity
Turning complexity into direction. I excel at quickly being able to digest a wealth of information and turn it into insights and find the gaps that drive more meaningful conversations and direction.
Cross-Functional Experience
20+ years across UX, strategy, design, engineering, and product. I’m able to speak the language of a full product team which enables me to translate strategy and direction across multiple work streams.
Owner Mindset
Real operational experience running multiple businesses. I not only know how to execute and enable teams to execute more efficiently but translate and identify key business needs ensuring projects successfully drive results.
Featured Work
Where Do You Want To Start?
I Need UX Leadership
I Want Better Business Clarity