Diving deeper to gain insights for users, content and business requirements

How my pillars are leveraged within this phase of the process:

Users & Goals – Who are they, what are their behaviors, what do they want and need from the brand?

Business Objectives – What’s the current health of the business, what do they need to achieve for success?

Brand Experience – Who is the brand and what do they stand for? Who do they want to be?

• Stakeholder Interviews
• Analytics Review
• Usability Audit
• Device Audit
• Content Inventory and Analysis
• User Interviews
• Competitive Analysis
• Persona Development
• Technical Requirements Gathering
• Brand Immersion Workshop

Leveraging insights to create a foundational strategy and approach

How my pillars are leveraged within this phase of the process:

Users & Goals – Creation of proxy characters to build empathy and align on strategic decisions.

Business Objectives – Alignment on the most important obstacles to overcome for driving a successful strategy.

Brand Experience – Guardrails and direction for how the brand will come to life in the final experience.

• Experience Strategy
• Storyboarding and Sketching
• User Scenarios and Use Cases
• Content Gaps and Recommendations
• Design Exploration
• Site & Application Maps
• Content Matrix
• Content Strategy
• External Platform Analysis
• Internal Environment Audit

Creating repeatable elements and consistency across the experience

How my pillars are leveraged within this phase of the process:

Users & Goals – Creating work that stays relevant to your end users and on point with your strategy.

Business Objectives – Ensuring that the final product is developed in a way that is measurable to track success.

Brand Experience – Ensuring that the end product fits the brand definitions and stands out from the competition.

• Experience Strategy
• Color
• Typography
• Photography Direction, Illustration Style, Icons
• Motion Guidelines
• Development Roadmap
• Limitations & Opportunities
• Usage Guidelines
• Wireframes, Structure & Layout
• Page Level Designs
• Implementation Guidelines
• Copywriting

Coding defined content and functionality for the end user

How my pillars are leveraged within this phase of the process:

Users & Goals – Ensuring the experience is developed so it will be usable to the end user.

Business Objectives – Delivering an experience that is on time, in budget and moves the business forward.

Brand Experience – Bringing to life the brand through technology.

• WordPress WebsitesBasic
• HTML/CSS
• Quality Assurance / UAT
• Analytics Tagging

Over the years I’ve developed several partnerships with development agencies and individuals. I also work with client development teams to get the project done. Depending on the project I can take on code work, find a developer or create the required documentation for code development handoff.

Delivering an optimized experience to your end users

How my pillars are leveraged within this phase of the process:

Users & Goals – Providing a usable and warranted experience.

Business Objectives – Delivering an experience that the business can leverage and act on.

Brand Experience – Showcasing your brand through a new experience.

• Quality Assurance / UAT

Ensuring your experience is living up to your expectations

How my pillars are leveraged within this phase of the process:

Users & Goals – Understanding and identifying if needs are being met and optimization proposals.

Business Objectives – Tracking and measuring to ensure the experience is delivering on requirements.

Brand Experience – Updating content and website to stay on top of brand updates and campaigns.

• SEO Analysis
• Business Wrap Reports
• Usability Testing
• Product Roadmap Continuation
• Content Management