HOW I APPROACH CREATING UNIQUE EXPERIENCES

A PROCESS FOR MEETING CLIENT NEEDS


I’ve refined this process with over a decade of hands on experience in various projects with close collaboration of the teams required to complete all tasks.

It’s proven it’s use time and time again to bridge internal communication gaps, expedite the delivery of projects and deliver useful and usable interfaces.

After working with my clients through this process they also have become savvier about their own experiences. I like to help provide additional guidance and training so they can optimize their experience based on performance.

DISCOVERY


Diving deeper to gain insights for users, content and business requirements

REQUIREMENTS GATHERING

How my pillars are leveraged within this phase of the process:

Users & Goals – Who are they, what are their behaviors, what do they want and need from the brand?

Business Objectives – What’s the current health of the business, what do they need to achieve for success?

Brand Experience – Who is the brand and what do they stand for? Who do they want to be?

SAMPLE OF ACTIVITIES

  • Stakeholder Interviews
  • Analytics Review
  • Usability Audit
  • Device Audit
  • Content Inventory and Analysis
  • User Interviews
  • Competitive Analysis
  • Persona Development
  • Technical Requirements Gathering
  • Brand Immersion Workshop

DEFINITION


Leveraging insights to create a foundational strategy and approach

ACTIONABLE STRATEGY

How my pillars are leveraged within this phase of the process:

Users & Goals – Creation of proxy characters to build empathy and align on strategic decisions.

Business Objectives – Alignment on the most important obstacles to overcome for driving a successful strategy.

Brand Experience – Guardrails and direction for how the brand will come to life in the final experience.

SAMPLE OF ACTIVITIES

  • Experience Strategy
  • Storyboarding and Sketching
  • User Scenarios and Use Cases
  • Content Gaps and Recommendations
  • Design Exploration
  • Site & Application Maps
  • Content Matrix
  • Content Strategy
  • External Platform Analysis
  • Internal Environment Audit

DESIGN


Creating repeatable elements and consistency across the experience

A USER CENTRIC PRODUCT

How my pillars are leveraged within this phase of the process:

Users & Goals – Creating work that stays relevant to your end users and on point with your strategy.

Business Objectives – Ensuring that the final product is developed in a way that is measurable to track success.

Brand Experience – Ensuring that the end product fits the brand definitions and stands out from the competition.

SAMPLE OF ACTIVITIES

  • Experience Strategy
  • Color
  • Typography
  • Photography Direction, Illustration Style, Icons
  • Motion Guidelines
  • Development Roadmap
  • Limitations & Opportunities
  • Usage Guidelines
  • Wireframes, Structure & Layout
  • Page Level Designs
  • Implementation Guidelines
  • Copywriting

DEVELOP


Coding defined content and functionality for the end user

BRINGING IT ALL TO LIFE

How my pillars are leveraged within this phase of the process:

Users & Goals – Ensuring the experience is developed so it will be usable to the end user.

Business Objectives – Delivering an experience that is on time, in budget and moves the business forward.

Brand Experience – Bringing to life the brand through technology.

SAMPLE OF ACTIVITIES

  • WordPress WebsitesBasic
  • HTML/CSS
  • Quality Assurance / UAT
  • Analytics Tagging

Over the years I’ve developed several partnerships with development agencies and individuals. I also work with client development teams to get the project done. Depending on the project I can take on code work, find a developer or create the required documentation for code development handoff.

DEPLOY


Delivering an optimized experience to your end users

PUSHING IT LIVE

How my pillars are leveraged within this phase of the process:

Users & Goals – Providing a usable and warranted experience.

Business Objectives – Delivering an experience that the business can leverage and act on.

Brand Experience – Showcasing your brand through a new experience.

SAMPLE OF ACTIVITIES

  • Quality Assurance / UAT

DEFEND


Ensuring your experience is living up to your expectations

ENSURING YOUR SUCCESS

How my pillars are leveraged within this phase of the process:

Users & Goals – Understanding and identifying if needs are being met and optimization proposals.

Business Objectives – Tracking and measuring to ensure the experience is delivering on requirements.

Brand Experience – Updating content and website to stay on top of brand updates and campaigns.

SAMPLE OF ACTIVITIES

  • SEO Analysis
  • Business Wrap Reports
  • Usability Testing
  • Product Roadmap Continuation
  • Content Management

WANT TO WORK WITH ME?