HOW I FIND SUCCESS FOR MY CLIENTS
REDUCING CONFUSION
A quick search online to find answers for “building stronger digital experiences” turns up a slew of different terms trying to say the same thing. Use these terms in conversations at your business and you’ll notice it leads to low productivity with no real next steps.
While I use many of these terms as well I also work hard to simplify the core of what I’m really trying to get alignment on with my clients. I do this by focusing on three key areas that anybody can understand.
USERS AND GOALS
Who are your end users? What do they want? What do they need? How do they behave?
BUSINESS NEEDS
What does success look like? What’s getting in the way of your goals? How do you measure your performance?
BRAND EXPERIENCE
What does your brand represent? What are you currently doing to promote yourself? How are you different from other brands?
DELIVERING RESULTS
Many experiences fail by not considering the end user. Making user needs a core pillar in your project requires teams to build an end experience that is desirable and carries less friction.
I find a great way to get my clients thinking more about their users is through in person workshops. Not only does it help make more warranted experiences but it also helps to speed up the process. Learn more about my full process here.
TEMPLATES & WORKSHOPS WITH PURPOSE
WORKING TOGETHER TO DEFINE SUCCESS
Regardless if you’re building a marketeer training and inspiration portal, I’ve done that, or a device that monitors the status of your beer, done that too, I find workshops are the best way to get the juices flowing.
Not only workshops great for getting information out of my clients but they help to expedite timelines as well as find other opportunities to improve the business through the experiences I create. For example, in a workshop for a responsive web build with Toyota we discovered they also had the need to automate their process for collecting statistics on economic impact.
After a year of working with them, we created one CMS to power 3 experiences that saved them $250K yearly via automation, view the case study. My workshops are geared towards collecting information for the templates I use to create project outputs, which helps me to uncover insights my clients sometimes miss.
WANT TO WORK WITH ME?