[cmsmasters_row data_shortcode_id=”0vfgggdq0q” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”107|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/headerBG.jpg|full” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax=”true” data_bg_parallax_ratio=”0.5″ data_padding_top=”430″ data_padding_bottom=”485″ data_resp_vert_pad=”true” data_padding_top_laptop=”330″ data_padding_bottom_laptop=”285″ data_padding_top_tablet=”230″ data_padding_bottom_tablet=”285″ data_padding_top_mobile_h=”230″ data_padding_bottom_mobile_h=”285″ data_padding_top_mobile_v=”130″ data_padding_bottom_mobile_v=”185″][cmsmasters_column data_width=”1/1″][cmsmasters_heading shortcode_id=”k3x205hvh8″ type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”text-shadow”]HOW I FIND SUCCESS FOR MY CLIENTS[/cmsmasters_heading][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_tablet=”50″ data_padding_top_tablet=”50″ data_padding_bottom_laptop=”50″ data_padding_top_laptop=”115″ data_resp_vert_pad=”true” data_padding_bottom=”50″ data_padding_top=”115″ data_bg_color=”#f1f1f1″ data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”1gpmza3j2b”][cmsmasters_column data_width=”1/4″][/cmsmasters_column][cmsmasters_column data_width=”1/2″][cmsmasters_heading shortcode_id=”njskbbae6r” type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]REDUCING CONFUSION[/cmsmasters_heading][cmsmasters_image shortcode_id=”oirrqq7835″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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A quick search online to find answers for “building stronger digital experiences” turns up a slew of different terms trying to say the same thing. Use these terms in conversations at your business and you’ll notice it leads to low productivity with no real next steps.
While I use many of these terms as well I also work hard to simplify the core of what I’m really trying to get alignment on with my clients. I do this by focusing on three key areas that anybody can understand.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”kijczm29o” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_color=”#f1f1f1″ data_padding_top=”25″ data_padding_bottom=”50″ data_resp_vert_pad=”true” data_padding_top_laptop=”25″ data_padding_bottom_laptop=”50″ data_padding_top_tablet=”50″ data_padding_bottom_tablet=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_v=”50″][cmsmasters_column data_width=”1/3″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”t3yfuyktj”][cmsmasters_image shortcode_id=”44k0exs4wv” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/UserGoalsPillar.png” animation_delay=”0″ classes=”width80″]13967|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/UserGoalsPillar.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”9tuc24kfrw” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]USERS AND GOALS[/cmsmasters_heading][cmsmasters_image shortcode_id=”txrmlkx5uh” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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Who are your end users? What do they want? What do they need? How do they behave?
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_shortcode_id=”8oo12m5iu”][cmsmasters_image shortcode_id=”00ccrgqcuq” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/BusinessObjectivesPillar.png” animation_delay=”0″ classes=”width80″]13966|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/BusinessObjectivesPillar.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”5e2tt6bxtk” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]BUSINESS NEEDS[/cmsmasters_heading][cmsmasters_image shortcode_id=”tw2k7t7nxs” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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What does success look like? What’s getting in the way of your goals? How do you measure your performance?
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_shortcode_id=”gcxz5yxgmk”][cmsmasters_image shortcode_id=”bwpl9ej4bt” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/BrandExperiencePillar.png” animation_delay=”0″ classes=”width80″]13965|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/BrandExperiencePillar.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”646dtn3o19″ type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]BRAND EXPERIENCE[/cmsmasters_heading][cmsmasters_image shortcode_id=”h5gqa59smg” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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What does your brand represent? What are you currently doing to promote yourself? How are you different from other brands?
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Many experiences fail by not considering the end user. Making user needs a core pillar in your project requires teams to build an end experience that is desirable and carries less friction.
I find a great way to get my clients thinking more about their users is through in person workshops. Not only does it help make more warranted experiences but it also helps to speed up the process. Learn more about my full process here.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”w973h4dqx5″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”85″ data_padding_top_mobile_v=”130″ data_padding_bottom_mobile_h=”185″ data_padding_top_mobile_h=”230″ data_padding_bottom_tablet=”185″ data_padding_top_tablet=”230″ data_padding_bottom_laptop=”285″ data_padding_top_laptop=”330″ data_resp_vert_pad=”true” data_padding_bottom=”385″ data_padding_top=”430″ data_color_overlay=”rgba(45,51,60,0.5)” data_bg_parallax_ratio=”0.5″ data_bg_parallax=”true” data_bg_size=”cover” data_bg_attachment=”fixed” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13959|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/workshops.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”8g14ajvpz9″][cmsmasters_column data_width=”1/1″ data_shortcode_id=”yz7e3dz6kr”][cmsmasters_heading shortcode_id=”plazetp6e4″ type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”text-shadow mobile-font”]TEMPLATES & WORKSHOPS WITH PURPOSE[/cmsmasters_heading][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”rs2t1y5cgh” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”13781|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/sectionalBackground.jpg|full” data_bg_position=”top center” data_bg_repeat=”repeat-y” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”115″ data_padding_bottom=”0″ data_resp_vert_pad=”true” data_padding_top_laptop=”115″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”50″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”50″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_v=”0″][cmsmasters_column data_width=”1/4″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”krg24mnphp”][/cmsmasters_column][cmsmasters_column data_width=”1/2″ data_shortcode_id=”22uwwbf6kn”][cmsmasters_heading shortcode_id=”i02i93bmg” type=”h2″ font_weight=”default” font_style=”default” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]WORKING TOGETHER TO DEFINE SUCCESS[/cmsmasters_heading][cmsmasters_image shortcode_id=”kty6xyl526″ align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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Regardless if you’re building a marketeer training and inspiration portal, I’ve done that, or a device that monitors the status of your beer, done that too, I find workshops are the best way to get the juices flowing.
Not only workshops great for getting information out of my clients but they help to expedite timelines as well as find other opportunities to improve the business through the experiences I create. For example, in a workshop for a responsive web build with Toyota we discovered they also had the need to automate their process for collecting statistics on economic impact.
After a year of working with them, we created one CMS to power 3 experiences that saved them $250K yearly via automation, view the case study. My workshops are geared towards collecting information for the templates I use to create project outputs, which helps me to uncover insights my clients sometimes miss.
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