[cmsmasters_row data_shortcode_id=”7314snbuxl” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”14032|https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/Header-Image.jpg|full” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax=”true” data_bg_parallax_ratio=”0.5″ data_padding_top=”430″ data_padding_bottom=”485″ data_resp_vert_pad=”true” data_padding_top_laptop=”330″ data_padding_bottom_laptop=”285″ data_padding_top_tablet=”230″ data_padding_bottom_tablet=”285″ data_padding_top_mobile_h=”230″ data_padding_bottom_mobile_h=”285″ data_padding_top_mobile_v=”130″ data_padding_bottom_mobile_v=”185″][cmsmasters_column data_width=”1/1″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”75″ data_padding_top=”140″ data_bg_color=”#f1f1f1″ data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”pua53kmohs”][cmsmasters_column data_width=”1/4″][/cmsmasters_column][cmsmasters_column data_width=”1/2″][cmsmasters_heading shortcode_id=”dmaxrook1″ type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]LG PAY[/cmsmasters_heading][cmsmasters_heading shortcode_id=”g54j5oiaq” type=”h2″ font_size=”32″ line_height=”44″ font_weight=”500″ font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]PREPARING FOR THE CONSUMER JOURNEY[/cmsmasters_heading][cmsmasters_image shortcode_id=”h288vr6bb” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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Website: lg.com/us
Client: HS ad | LG
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Launching into the digital payments space LG was in need of some insights for how to best deliver their pyament informaiton to users within an already crowded website.
I was able to help bring insights for content and page patterns to educate existing and potential LG Pay users allowing LG to create an enaging space within the lg.com ecosystem.
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Learnings from common behaviors and competitive insights
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_tablet=”50″ data_padding_top_tablet=”50″ data_padding_bottom_laptop=”50″ data_padding_top_laptop=”25″ data_resp_vert_pad=”true” data_padding_bottom=”50″ data_padding_top=”25″ data_bg_parallax_ratio=”0″ data_bg_size=”cover” data_bg_attachment=”fixed” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13781|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/sectionalBackground.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”8oxl57kz8k”][cmsmasters_column data_width=”1/4″ data_shortcode_id=”t3yfuyktj” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″][cmsmasters_image shortcode_id=”nlejbzigd7″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/efficiency.png” animation_delay=”0″ classes=”width80″]13880|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/efficiency.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”d07ee6bo2″ type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]PAGE HIERARCHIES[/cmsmasters_heading][cmsmasters_image shortcode_id=”d0o05cdzz” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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At the beginning of the project the team had worked on developing content but was unsure if it was enough or how to present it to the user. I was able to help them understand the best way to present this based on common user journeys.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”8oo12m5iu”][cmsmasters_image shortcode_id=”u6laxhfe9″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/insight.png” animation_delay=”0″ classes=”width80″]13881|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/insight.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”c7rdw7t38h” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]CONTENT INSIGHTS[/cmsmasters_heading][cmsmasters_image shortcode_id=”hpafchd4ea” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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By engaging with competitive sites and running them through a checklist of items in content, heuristics, and brand I helped bring forward new ideas for page offerings to help the brand stand out.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”gcxz5yxgmk”][cmsmasters_image shortcode_id=”kpdf1d6du” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/designSystem.png” animation_delay=”0″ classes=”width80″]13859|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/designSystem.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”3lhfe2sb2q” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]DESIGN COLLABORATION[/cmsmasters_heading][cmsmasters_image shortcode_id=”ee5rqdfh78″ align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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Having a background in design sets me up to develop website plans and wireframes that are easy for design teams to implement. While I love to design I’m just as comfortable taking the lead on the more strategic and technical aspects of a project.
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While the development team would allow for most proposals for the experience, the page still needs to live wihtin a global template. I worked with the team to ensure the experience leveraged common site patterns but still had the opportunity to allow for creative touches.
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Conducted a competitive deep dive through my personal process for identifying opportunities, gaps, and heuristics.
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When performing a competitive audit I look at multiple aspects of an experience in order to gain the most insights possible. Every checklist is custom created for each project to ensure the right aspects are reviewed. Typically this results in over 70 items audited per experience.
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While not a requirement for this project, I always like to look to the intended user journeys that need to be solved for in the experience being created. This helps to bridge communication across teams, expedite project timelines and set up an experience for post-launch analysis.
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When creating experience wireframes I typically generate low fidelity prototypes with InVision and a separate document for annoations. For this project I additionally included the content recommendations within the annotations and showed the team how to build the experience to plan for content growth.
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