HEINEKEN NOW
DRIVING ONLINE BEER SALES
Website: now.heineken.com
Client: Heineken USA
I was brought on to help Heineken structure their data capture and understand the opportunities for driving purchase of their brands in online marketplaces.
Leveraging a partnership with Drizly and Minibar we created a marketplace that allowed users to place orders and get beer delivered to their door while defining processes and protocol for Heineken to better understand the integration of data platforms in their own web properties.
BEFORE
Single branded site with no value proposition
AFTER
Multi-brand marketplace led by occasion based messaging