[cmsmasters_row data_shortcode_id=”7314snbuxl” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”14016|https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/maestro360_Computer.jpg|full” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax=”true” data_bg_parallax_ratio=”0.5″ data_padding_top=”430″ data_padding_bottom=”485″ data_resp_vert_pad=”true” data_padding_top_laptop=”330″ data_padding_bottom_laptop=”285″ data_padding_top_tablet=”230″ data_padding_bottom_tablet=”285″ data_padding_top_mobile_h=”230″ data_padding_bottom_mobile_h=”285″ data_padding_top_mobile_v=”130″ data_padding_bottom_mobile_v=”185″][cmsmasters_column data_width=”1/1″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”75″ data_padding_top=”140″ data_bg_color=”#f1f1f1″ data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”pua53kmohs”][cmsmasters_column data_width=”1/4″][/cmsmasters_column][cmsmasters_column data_width=”1/2″][cmsmasters_heading shortcode_id=”dmaxrook1″ type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]MAESTRO360[/cmsmasters_heading][cmsmasters_heading shortcode_id=”g54j5oiaq” type=”h2″ font_size=”32″ line_height=”44″ font_weight=”500″ font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]BRINGING A BRAND TO LIFE ONLINE[/cmsmasters_heading][cmsmasters_image shortcode_id=”h288vr6bb” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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Website: maestro360.com
Client: Evolution Health Group
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With content created I took lead on bringing the site to life and making any additional content improvement recommendations for a better UX.
While the site build, in general, was simple the brand had little more than a logo at the outset of the project. I worked with the client to help define the brand color palette, fonts as well as unifying themes. The wave patterns were created to not only speak to the log but connect with the company sister brand which leverages an EKG line as a dominant element.
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Building out a brand online
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_tablet=”50″ data_padding_top_tablet=”50″ data_padding_bottom_laptop=”50″ data_padding_top_laptop=”25″ data_resp_vert_pad=”true” data_padding_bottom=”50″ data_padding_top=”25″ data_bg_parallax_ratio=”0″ data_bg_size=”cover” data_bg_attachment=”fixed” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13781|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/sectionalBackground.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”8oxl57kz8k”][cmsmasters_column data_width=”1/3″ data_shortcode_id=”t3yfuyktj” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″][cmsmasters_image shortcode_id=”nlejbzigd7″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/brandvoice.png” animation_delay=”0″ classes=”width80″]13878|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/brandvoice.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”d07ee6bo2″ type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]BRANDING[/cmsmasters_heading][cmsmasters_image shortcode_id=”d0o05cdzz” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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New brand elements were developed and full color and fonts were completely revisited during the site design, helping to create guidelines to unify the brand across touchpoints.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_shortcode_id=”8oo12m5iu”][cmsmasters_image shortcode_id=”u6laxhfe9″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/costSavings.png” animation_delay=”0″ classes=”width80″]13879|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/costSavings.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”c7rdw7t38h” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]BUDGETING[/cmsmasters_heading][cmsmasters_image shortcode_id=”hpafchd4ea” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
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The website was one of many tasks that needed to be completed to define this brand. I leveraged several of my own services to keep the project in budget while pushing the results further.
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Originally I was brought on as a UX/UI resource but as the client’s tech team became too busy to begin the site build I stepped in to initiate the site build to launch the site more quickly.
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Single branded site with no value proposition
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Multi-brand marketplace led by occasion based messaging
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”1f1dofwok” data_width=”fullwidth” data_padding_left=”8″ data_padding_right=”8″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_bg_position=”top center” data_bg_repeat=”repeat-y” data_bg_attachment=”scroll” data_bg_size=”cover” data_padding_top=”25″ data_padding_bottom=”0″][cmsmasters_column data_width=”2/3″][cmsmasters_image shortcode_id=”vj823a9hrm” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/photographyImages.jpg” animation_delay=”0″ classes=”width80 borderImg”]14026|https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/photographyImages.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_classes=”paddingTop” data_border_style=”default” data_shortcode_id=”me0oflwdam”][cmsmasters_heading shortcode_id=”2cortos6rv” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]PHOTOGRAPHY & STYLING[/cmsmasters_heading][cmsmasters_text shortcode_id=”ws0nps9sfg” animation_delay=”0″ classes=”lightText”]
The brand had no photography direction to start from or a budget for a shoot. I explored several directions with the client to find useful stock photography that we could stylize and make more ownable by the brand.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”uf24jbxlln” data_width=”fullwidth” data_padding_left=”8″ data_padding_right=”8″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_bg_position=”top center” data_bg_repeat=”repeat-y” data_bg_attachment=”scroll” data_bg_size=”cover” data_padding_top=”25″ data_padding_bottom=”0″][cmsmasters_column data_width=”2/3″ data_shortcode_id=”cyl5ywabhe”][cmsmasters_image shortcode_id=”ga28eghrka” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/motionStudy.jpg” animation_delay=”0″ classes=”width80 borderImg”]14025|https://iwillbefrankwithyou.com/wp-content/uploads/2019/03/motionStudy.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_shortcode_id=”nv0nayf8op” data_border_style=”default” data_classes=”paddingTop”][cmsmasters_heading shortcode_id=”6cb7dle8hf” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]MOTION STUDY[/cmsmasters_heading][cmsmasters_text shortcode_id=”p4axtdeso6″ animation_delay=”0″ classes=”lightText”]
A fun part of the project was exploring elements that could bring to life the term “maestro”. I did several motion studies that were recieved well by the client but given time constraints and budgets will have to be implemented at a later date. You can view one study here.
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I helped to define the online brand through required font usage and color palettes.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”aybrdrkoh” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”107|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/headerBG.jpg|full” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_padding_top=”50″ data_padding_bottom=”50″ data_resp_vert_pad=”true” data_padding_top_laptop=”50″ data_padding_bottom_laptop=”50″ data_padding_top_tablet=”50″ data_padding_bottom_tablet=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_v=”50″][cmsmasters_column data_width=”1/1″ data_shortcode_id=”w5a5xei5vm” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″][cmsmasters_heading shortcode_id=”1ehzbk0kjj” type=”h2″ font_weight=”default” font_style=”default” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]WANT TO WORK WITH ME?[/cmsmasters_heading][cmsmasters_image shortcode_id=”5shyqqm1z4″ align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image][cmsmasters_button shortcode_id=”2xp4a0o2pg” button_link=”/contacts/” button_target=”self” button_text_align=”center” button_font_weight=”500″ button_font_style=”normal” button_text_transform=”lowercase” button_border_style=”default” button_bg_color=”#bdf993″ button_text_color=”#757575″ button_border_color=”#8ab66b” button_bg_color_h=”#fbff82″ button_text_color_h=”#757575″ button_border_color_h=”#b7ba5f” animation_delay=”0″]get in touch[/cmsmasters_button][/cmsmasters_column][/cmsmasters_row]