CROWDTAP
COLLECTING BETTER CONSUMER DATA
Website: crowdtap.com
Client: Crowdtap
I periodically work with the Crowdtap product team to support the UX team when more sprints come up than the team can handle.
When working with the full team I help to provide an outsiders insight on an ever developing product that’s geared towards helping brands collect more informed consumer data.
RESULTS FROM MY EFFORTS
Leveraging multiple skills to support a product team
UX PRINCIPLES
Given that I work with differenct clients and the Crowdtap team is focused on consumer feedback, my expereince can be leveraged from time to time to look at a problem at a different angle and collaborate on unique solutions.
GAMIFICATION
A core user group for Crowdtap are Millennials. Making surveys fun is important to retain this audience. With my background in Creative Tech and advertising I help concept new ways to gamify their interfaces.
AGILE METHODOLOGY
Normally when I’m brought on to help the team, you need to work with agile methodology. Working with Crowdtap keeps my sharp in being able to tackle small parts of a larger problem the team is working on.
UX PROCESS
A common problem I see with teams that work closely together is skipping steps for tight deadlines. Not being tied closely to the business requires that I follow UX processes that help us think things through clearly and quickly.
GAMIFICATION
In the past I’ve developed several Facebook gaming apps. That experience has helped me to bring more gaming opportunities to other areas of my work. Like survey interfaces.
TRAINING & EDUCATION
I truly enjoy teaching a man to fish… as well as teaching UX. When possible I like to help teams and clients learn about the UX process and leverage it to build better experiences.
USER FLOWS
Important ot agile development, user flows help to ensure the UX covers all the different use cases the development team needs to create in their portion of the sprint.
EXPERIENCE IDEATION
A great benefit to working in wireframes is the ability to rapidly produce more than one possible solution. Whenever I work with Crowdtap I look to provide several solutions to find the best one that works for the user as well as the business. Many of times this process results in multiple sprints to get to a superior interface.
WANT TO WORK WITH ME?