[cmsmasters_row data_padding_bottom_mobile_v=”185″ data_padding_top_mobile_v=”130″ data_padding_bottom_mobile_h=”285″ data_padding_top_mobile_h=”230″ data_padding_bottom_tablet=”285″ data_padding_top_tablet=”230″ data_padding_bottom_laptop=”285″ data_padding_top_laptop=”330″ data_resp_vert_pad=”true” data_padding_bottom=”485″ data_padding_top=”430″ data_bg_parallax_ratio=”0.5″ data_bg_parallax=”true” data_bg_size=”cover” data_bg_attachment=”fixed” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_bg_img=”13869|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/fourNestleWebsites.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”7sbgqloroo”][cmsmasters_column data_width=”1/1″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”gvn4a8bbo5″ data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_color=”#f1f1f1″ data_padding_top=”140″ data_padding_bottom=”75″][cmsmasters_column data_width=”1/4″][/cmsmasters_column][cmsmasters_column data_width=”1/2″][cmsmasters_heading shortcode_id=”op5ejhi7if” type=”h2″ font_size=”62″ line_height=”75″ font_weight=”bold” font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]NESTLE BRANDS[/cmsmasters_heading][cmsmasters_heading shortcode_id=”k7yfvfpu6g” type=”h2″ font_size=”32″ line_height=”44″ font_weight=”500″ font_style=”normal” text_align=”left” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]DEFINING ONLINE IMAGE[/cmsmasters_heading][cmsmasters_image shortcode_id=”7837l2qx5f” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”4swpwe6xrs” width=”long” height=”0″ style=”solid” position=”center” margin_top=”30″ margin_bottom=”0″ animation_delay=”0″]
[cmsmasters_text shortcode_id=”2qjqvzbeit” animation_delay=”0″]
Website: nestea.com
Client: Nestea
Website: coffee-mate.com
Client: Coffee-mate
Website: leancuisine.com
Client: Lean Cuisine
Website: skinnycow.com
Client: Skinny Cow
[/cmsmasters_text][cmsmasters_text shortcode_id=”t6rfgc454p” animation_delay=”0″]
I oversaw the teams that produced the designs, content and SEO for several of the Nestle web properties. Each required a different approach but all leveraged the same process.
Working with the Nestle clients was an interesting and challenging experience as no two teams followed the same business process, which you usually see some type of resemblance when working for international brands.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”vh55igosm” data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”13781|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/sectionalBackground.jpg|full” data_bg_position=”top center” data_bg_repeat=”repeat-y” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”115″ data_padding_bottom=”0″ data_resp_vert_pad=”true” data_padding_top_laptop=”115″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”50″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”50″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_v=”0″][cmsmasters_column data_width=”1/1″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”857cbr6o1c”][cmsmasters_heading shortcode_id=”ou5feqcrt” type=”h2″ font_weight=”default” font_style=”default” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]RESULTS FROM MY EFFORTS[/cmsmasters_heading][cmsmasters_image shortcode_id=”yhzd6t4gzu” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”538h0ixso9″ width=”long” height=”0″ style=”solid” position=”center” margin_top=”30″ margin_bottom=”0″ animation_delay=”0″]
[cmsmasters_text shortcode_id=”bgkykl5t7k” animation_delay=”0″ classes=”lightText”]
Leveraging the process across different teams within the same organization.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”2qekxgm0z3″ data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_img=”13781|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/sectionalBackground.jpg|full” data_bg_position=”top center” data_bg_repeat=”repeat-y” data_bg_attachment=”fixed” data_bg_size=”cover” data_bg_parallax_ratio=”0″ data_padding_top=”25″ data_padding_bottom=”50″ data_resp_vert_pad=”true” data_padding_top_laptop=”25″ data_padding_bottom_laptop=”50″ data_padding_top_tablet=”50″ data_padding_bottom_tablet=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_v=”50″][cmsmasters_column data_width=”1/4″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”t3yfuyktj”][cmsmasters_image shortcode_id=”kj1w2vnbkb” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/newProjects.png” animation_delay=”0″ classes=”width80″]13861|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/newProjects.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”k98iw25ad” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]NEW PROJECTS[/cmsmasters_heading][cmsmasters_image shortcode_id=”j0c70y0bf5″ align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”f5n0nbrr9″ width=”long” height=”0″ style=”solid” position=”center” margin_top=”20″ margin_bottom=”0″ animation=”fadeIn” animation_delay=”0″]
[cmsmasters_text shortcode_id=”xp8tn0te7m” animation_delay=”0″ classes=”lightText”]
When I started working on the Nestle business we managed two web properties. But after the relaunch of Coffee-mate we started to get more requests to help Nestle become more digitally adept.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”8oo12m5iu”][cmsmasters_image shortcode_id=”5qd3bu6hlg” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/techInnovations.png” animation_delay=”0″ classes=”width80″]13862|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/techInnovations.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”x3exvr1i7g” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]TECH INNOVATIONS[/cmsmasters_heading][cmsmasters_image shortcode_id=”oxdsb287rb” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”ckd6afdrwl” width=”long” height=”0″ style=”solid” position=”center” margin_top=”20″ margin_bottom=”0″ animation=”fadeIn” animation_delay=”0″]
[cmsmasters_text shortcode_id=”0ftr6dboqv” animation_delay=”0″ classes=”lightText”]
All Nestle brands faced similar brand challenges, but the campaign work for Lean Cuisine posed the biggest opportunity to do something different. By understanding their campaign needs we produced usable tech..
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”gcxz5yxgmk”][cmsmasters_image shortcode_id=”tr1jvfdy1″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/designSystem.png” animation_delay=”0″ classes=”width80″]13859|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/designSystem.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”031fe0yke” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]DESIGN SYSTEMS[/cmsmasters_heading][cmsmasters_image shortcode_id=”lkqtfacghd” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”304yubz5c” width=”long” height=”0″ style=”solid” position=”center” margin_top=”20″ margin_bottom=”0″ animation=”fadeIn” animation_delay=”0″]
[cmsmasters_text shortcode_id=”vdmsma6nhl” animation_delay=”0″ classes=”lightText”]
An effective digital experience leverages a repeatable design system to guide their experience. We were able to redefine the digital brand for each of the sites we worked on and found efficiencies by understanding their technology platforms.
[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/4″ data_shortcode_id=”p4fevjycss”][cmsmasters_image shortcode_id=”f3ebgxarul” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/lastingSites.png” animation_delay=”0″ classes=”width80″]13860|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/lastingSites.png|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”g8jqi6y09r” type=”h2″ font_family=”Montserrat:400,700″ font_size=”24″ line_height=”44″ font_weight=”800″ font_style=”normal” text_align=”center” color=”#ffffff” margin_top=”10″ margin_bottom=”0″ animation_delay=”0″]LASTING SITES[/cmsmasters_heading][cmsmasters_image shortcode_id=”0np9ojyio” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image]
[cmsmasters_divider shortcode_id=”ym72rqyj7n” width=”long” height=”0″ style=”solid” position=”center” margin_top=”20″ margin_bottom=”0″ animation=”fadeIn” animation_delay=”0″]
[cmsmasters_text shortcode_id=”ktoayoxkxn” animation_delay=”0″ classes=”lightText”]
Prior to working with us, Nestle managed their sites more like a campaign platform meaning it changed often. The sites we built for Nestle helped their teams better manage their content and maintain consistent experiences for loyal users.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”0″ data_padding_top=”25″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”8″ data_padding_left=”8″ data_width=”fullwidth” data_shortcode_id=”1idy9a0npa”][cmsmasters_column data_width=”2/3″][cmsmasters_image shortcode_id=”p694f7k2rx” align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/LCCounter.jpg” animation_delay=”0″ classes=”width80 borderImg”]13864|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/LCCounter.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_shortcode_id=”me0oflwdam” data_border_style=”default” data_classes=”paddingTop”][cmsmasters_heading shortcode_id=”rxqq7x8qtm” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]CONTENT FILTERING[/cmsmasters_heading][cmsmasters_text shortcode_id=”455nf6l2dh” animation_delay=”0″ classes=”lightText”]
Lean Cuisine’s campaign championed women for being comfortable for who they are. Knowing this I helped create two “diet” filters. One that muted your television and a Chrome extension that blocked the term from web content.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”0″ data_padding_top=”25″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”8″ data_padding_left=”8″ data_width=”fullwidth” data_shortcode_id=”492q5u0mjk”][cmsmasters_column data_width=”2/3″ data_shortcode_id=”cyl5ywabhe”][cmsmasters_image shortcode_id=”w9agzeget8″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/theBloom.jpg” animation_delay=”0″ classes=”width80 borderImg”]13867|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/theBloom.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_classes=”paddingTop” data_border_style=”default” data_shortcode_id=”nv0nayf8op”][cmsmasters_heading shortcode_id=”t0ehsxj7w” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]INTERACTION DESIGN[/cmsmasters_heading][cmsmasters_text shortcode_id=”83s2f2qlk” animation_delay=”0″ classes=”lightText”]
Understanding the movement of how Coffee-mate interacts with Coffee, we developed interaction guidelines around “The Bloom” you see when adding it to your morning fix.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”0″ data_padding_top=”25″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”8″ data_padding_left=”8″ data_width=”fullwidth” data_shortcode_id=”4vxgkg5b5o”][cmsmasters_column data_width=”2/3″ data_shortcode_id=”2xcuxmvwak”][cmsmasters_image shortcode_id=”pv0thxhra8″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/Nestea.jpg” animation_delay=”0″ classes=”width80 borderImg”]13865|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/Nestea.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_classes=”paddingTop” data_border_style=”default” data_shortcode_id=”05o9w6ht7″][cmsmasters_heading shortcode_id=”wg0u122tp” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]BRAND DEFINITION[/cmsmasters_heading][cmsmasters_text shortcode_id=”z9l5zeeptk” animation_delay=”0″ classes=”lightText”]
Nestea wanted to launch their new site prior to a different agency completing their brand guidelines. We stood up to the challenge and through our approach helped to define what the brand needed to stand for.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”25″ data_padding_top=”25″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”repeat-y” data_bg_position=”top center” data_bg_img=”13812|https://iwillbefrankwithyou.com/wp-content/uploads/2018/09/sectionalBackgroundReverse.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”8″ data_padding_left=”8″ data_width=”fullwidth” data_shortcode_id=”rlix1o6hq”][cmsmasters_column data_width=”2/3″ data_shortcode_id=”2gp12y60xj”][cmsmasters_image shortcode_id=”wdi23gkhu7″ align=”none” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/skinnyCow.jpg” animation_delay=”0″ classes=”width80 borderImg”]13866|https://iwillbefrankwithyou.com/wp-content/uploads/2018/11/skinnyCow.jpg|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”1/3″ data_classes=”paddingTop” data_border_style=”default” data_shortcode_id=”ig6wbw2xh”][cmsmasters_heading shortcode_id=”wxqpwybufz” type=”h2″ font_size=”48″ line_height=”60″ font_weight=”bold” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”45″ animation_delay=”0″ classes=”mobile-font”]FINDING EFFICIENCIES[/cmsmasters_heading][cmsmasters_text shortcode_id=”l3mp4oebc” animation_delay=”0″ classes=”lightText”]
Skinny Cow is a brand that didn’t have a large budget across all efforts. We were able to leverage our component and template definition for Coffee-mate to create them a site at lower cost but still unique to the brand.
[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”50″ data_padding_top_mobile_v=”50″ data_padding_bottom_mobile_h=”50″ data_padding_top_mobile_h=”50″ data_padding_bottom_tablet=”50″ data_padding_top_tablet=”50″ data_padding_bottom_laptop=”50″ data_padding_top_laptop=”50″ data_resp_vert_pad=”true” data_padding_bottom=”50″ data_padding_top=”50″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_bg_img=”107|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/headerBG.jpg|full” data_color=”default” data_bot_style=”default” data_top_style=”default” data_width=”boxed” data_shortcode_id=”m6l6v6qy1″][cmsmasters_column data_width=”1/1″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”w5a5xei5vm”][cmsmasters_heading shortcode_id=”ze0xks1ycd” type=”h2″ font_weight=”default” font_style=”default” text_align=”center” color=”#ffffff” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]WANT TO WORK WITH ME?[/cmsmasters_heading][cmsmasters_image shortcode_id=”ndyw4vs1wb” align=”center” link=”https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg” animation_delay=”0″]13772|https://iwillbefrankwithyou.com/wp-content/uploads/2018/08/dividerBG.jpg|full[/cmsmasters_image][cmsmasters_button shortcode_id=”usif2tyt7w” button_link=”/contacts/” button_target=”self” button_text_align=”center” button_font_weight=”500″ button_font_style=”normal” button_text_transform=”lowercase” button_border_style=”default” button_bg_color=”#bdf993″ button_text_color=”#757575″ button_border_color=”#8ab66b” button_bg_color_h=”#fbff82″ button_text_color_h=”#757575″ button_border_color_h=”#b7ba5f” animation_delay=”0″]get in touch[/cmsmasters_button][/cmsmasters_column][/cmsmasters_row]